HOPE worldwide Penang brought Lifebuoy and Watsons hygiene-focused CSR program, “Kekal, Bersih & Segar,” to the underserved community at Macallum, Penang.
This holistic initiative was designed to uplift health standards, empower local underserved families with vital hygiene knowledge.
The community was given hygiene and proper handwashing talk, teaching them simple, effective daily habits to prevent illnesses and stay healthy. To support these underserved families, hygiene care packs alongside essential groceries were distributed.
Through practical education and direct resource support, the “Kekal, Bersih & Segar” program continues its mission to foster cleaner, healthier, and more vibrant communities for our Penang communities.


